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Communication/Conferences: A new campaign against fake medicines

Communication/Conferences: A new campaign against fake medicines

November 20th 2014 - www.iracm.com

The Government of Benin launched in collaboration with the US Agency of International Development (USAID) a communication campaign informing the population about the risk associated with the consumption of counterfeit medicines and about the role it can play in exposing clandestine distribution networks of these drugs.
This traffic benefits to counterfeiters at the expense of economic growth, social welfare and poverty reduction of developing countries such as Benin.